Stephen Norberg had a simple dream: to share his passion for root beer with the world. So he put his life savings into Thunder Beast! Stephen hand-crafted over 50,000 bottles. He delivered root beer all over town on his bike and in his car, sold at hundreds of farmers markets and in retailers across 6 states plus Washington D.C.

But the unthinkable happened. Monster Energy Co (MEC), a company worth over $30 billion dollars, tried to "crush" him out of business (according to U.S. District Judge André Birotte Jr.). MEC sent their lawyers to take away his Thunder Beast trademark. After Norberg resisted, they sued him for "fraud, oppression, and malice," complaining in a document over 100 pages long that Norberg had "irreparably injured" MEC.

But Stephen Norberg did some research. He learned that a number of lawyers and trademark professionals had publicly labeled MEC as the worst trademark bully in the country. This inspired Norberg to launch a Fight Monsters campaign to start a broader conversation about bullying, and he started donating money to charities to fight bullying. For his efforts, he received National Attention.

After nearly 4 years, Norberg successfully ended the lawsuit. Thunder Beast retained its trademark. There was no determination of wrongful conduct on Norberg's part. And MEC consented in writing to Norberg using, "FIGHT MONSTERS" in connection with public advocacy to promote the awareness of bullying in all forms. And thus this organization was born.

Despite the triumphant outcome, the financial toll for Norberg was devastating, and the experience deeply changed him. He realized that while his nightmare was over, countless children and adults live in fear of bullies every day, and many of them do not have a voice or someone to stand up for them.